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Sunday, January 20, 2013

12 Epic Marketing Fails That Made the World Cringe [Slideshow]

12 Epic Marketing Fails That Made the World Cringe [Slideshow]
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  1. RAYLOKEJanuary 20, 2013 at 4:10 AM

    1) Nokia Uses Another Camera to Show Off its OIS Technology
    Why it Failed: The idea here was for Nokia to demonstrate their new product's amazing optical image stabilization capabilities. Except that they show a video using a professional camera, and tried to pass it off as their new OIS technology. A product marketer should be communicating a product's value through its features. If your product's features don't align with the value you're marketing, however, it makes you look like a liar, and your product appear subpar. Don't pull the wool over consumers' eyes -- be honest and confident about your product's capabilities.

    2) Facebook's IPO Suffers From Overhype

    Facebook's post-IPO share price plunged from $38 to around the mid-$20's, far lower than so much hype would have made most people anticipate. Not to mention investors saw a huge loss, too. The lesson here is that if there's going to be a ton of hype around something your company does -- whether it's self-generated hype or external -- you better live up to it whenever that event actually takes place.

    3) Twitter Managers Use Company Accounts for Personal Tweets
    Why it Failed: Unfortunately, we've all seen this faux pas far too many times. Social media is ubiquitous, for both personal and business uses. So it makes sense that a personal tweet might come through when a social media manager thinks they're tweeting for their personal account, but actually send it out through their business account. But you know what? We have to pay closer attention to detail to alleviate this problem. And on top of that, we can prevent epic fails like this by making sure whatever it is we tweet, it's something no one will be offended by, whether it's personal or business.

    4) Belvedere Vodka References Rape in an Advertisement
    Why it Failed: Belvedere's ad crossed the line by a longshot. In fact, I am truly shocked that this ad ever even made it past phase one of creative. While Belvedere made a donation to RAINN, an anti-sexual violence organization, after this mega-mistake, it still speaks to a larger judgment error that deviates from their typically clever, engaging social graphics. Because there's really never a time a joke about sexual violence is a good idea in your marketing campaigns.

    5) McDonald's Launches Twitter Campaign for #McDstories
    Why it Failed: The #McDstories hashtag gave naysayers a huge opportunity for critique. And when you're a brand like McDonalds, with 1) a huge following, 2) global knowledge of who you are, and 3) a ton of historical controversy over product quality (not to mention the comic opportunities that abound around the fast-food industry), this hashtag was just too general to prevent the subsequent firestorm. With a reach so large, even a small number of detractors mean a ton of negative internet coverage, which is what McDonalds saw with this hashtag that highlighted people's terrible experiences with McDonalds.

    6) Susan G. Komen Pulls Planned Parenthood Funding ... and Deletes Facebook Comments
    Why it Failed: Last year, Susan G. Komen pulled funding from Planned Parenthood because they were under congressional investigation. That, understandably, befuddled people who saw Susan G. Koman as an organization that supports women's health, just like Planned Parenthood -- who, incidentally, provides breast cancer screenings for women at their facilities. They angered people even more when Facebook comments about the incident were deleted, instead of addressed. Komen adjusted their policy to target those only under criminal investigation going forward, but the fact that they so quickly withdrew support for an organization that supports their mission and the mission of their target market did not sit well with the public.

    Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34033/12-Epic-Marketing-Fails-That-Made-the-World-Cringe-Slideshow.aspx#ixzz2IW6bhw2D

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