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Thursday, October 18, 2012

Why Focus Groups Kill Innovation, From The Designer Behind Swiffer | Co.Design: business + innovation + design

Why Focus Groups Kill Innovation, From The Designer Behind Swiffer | Co.Design: business + innovation + design
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1 comment:

  1. RAYLOKEOctober 18, 2012 at 6:36 PM

    In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me put it more strongly: Focus groups kill innovation. That’s both because of what they do and what they don’t do.

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