1. Be genuine. Your prospects are people too, and no one enjoys a cold, impersonal email and the obvious status of being one recipient on a list of thousands. A data analysis by HubSpot’s Dan Zarrella shows that email recipients are significantly more likely to read and click through on messages that include first name personalization.
Posts
Trump Administration Is Snapping Up Stakes in Private Companies. Could A.I.
Be Next?
-
Some tech executives are nervous that the administration’s recent scrutiny
of artificial intelligence models could be a prelude to a demand for an
ownershi...
5 hours ago
In a recent Forbes article called The 7 Pillars of Connecting with Absolutely Anyone, Scott Dinsmore explains that “Personal relationships run the world,” and lists seven simple ways to build strong connections with others. Not surprisingly, there’s a great parallel between Dinsmore’s suggestions for making friends and the best techniques for personalizing your marketing. Let’s take a look at his list:
ReplyDelete1. Be genuine. Your prospects are people too, and no one enjoys a cold, impersonal email and the obvious status of being one recipient on a list of thousands. A data analysis by HubSpot’s Dan Zarrella shows that email recipients are significantly more likely to read and click through on messages that include first name personalization.