Posts
Russia-Ukraine war live: Ukraine says it has foiled 55 Russian attacks
after admitting worsening situation on frontline
-
Moscow claims another eastern village as struggling Ukrainian forces await
the arrival of crucial weapons from the US
*Ukraine* said on Monday it had foi...
50 minutes ago
Start by Setting Expectations
ReplyDeleteLet people know that you're still the same committed business owners/team, and the only thing that has changed is the way you talk about what you do ─ that's all. Your heart is still in the same place, and you want your existing customers and clients to help you continue to move forward in the right direction. Setting those expectations early on will go a long way.
A: Remember the Proof Is in the Pudding
ReplyDeleteClients, funders and other stakeholders will connect with your brand if you can prove that "who" you are as an organization drives results. Cultivate opportunities to use stories in your conversations, pitches, sales calls, press and so forth that show how you have delivered the results your new brand purports.
Alexia Vernon | Alexia Vernon Empowerment LLC
A: Start by Setting Expectations
Let people know that you're still the same committed business owners/team, and the only thing that has changed is the way you talk about what you do ─ that's all. Your heart is still in the same place, and you want your existing customers and clients to help you continue to move forward in the right direction. Setting those expectations early on will go a long way.
Nathalie Lussier | The Website Checkup Tool
A: Enhance Not Only Your Brand, But Also Your Credibility
Levo League recently went through a rebranding process, and one of our primary focuses was to maintain credibility throughout. We took the time to host focus groups and surveys, and we used the feedback to stay true to our users’ perceptions of Levo. We wanted our rebranding to enhance the perception that Levo feels like there are real women behind the site, and that it's a safe space to network.
Caroline Ghosn | The Levo League
A: Don't Wait for Consensus
To me, the key lesson in branding is to always pick a select few people to be responsible for making the decisions, instead of relying on a whole team of people to come to some sort of consensus. Great design and branding rarely come from compromise.
Derek Flanzraich | Greatist
A: Be Open and Honest
Going through a rebrand is not easy; there are times when you feel like you are running multiple companies at once, working with old and (hopefully) new customers simultaneously. It’s imperative to be truthful with people as you undergo the change. If the rebrand is due in part to some previous weaknesses, be up front with that information; you’ll be surprised how receptive people are to honesty.
Charles Bogoian | Kenai Sports, LLC
A: Get Published
After we rebranded, we ramped up our guest contributions. We wanted our company leaders to be established as thought leaders, and we wanted to draw people in to check out our company. It made our new brand appear more credible when people found our site via articles our leaders had written.
Kelsey Meyer | Digital Talent Agents
A: Pretend the Old Brand Never Existed
Pretend the old brand look never existed. Scrub it from the record. Bury it on the Web. Pretend you are in a witness protection program, and if anyone ever calls you by an old nickname walking down the street, keep walking. Forward, but never straight.
Michael Portman | Birds Barbershop
A: Use Video to Be Honest
Most startups grow too quickly and sometimes don't understand how important customer service is. I have seen thousands of bad reviews that will hurt the reputation of many companies as they grow. Rebrand, create a video, put it on your homepage, be honest about the past and talk about the day-to-day changes the company is implementing to avoid issues from the past.
Ak Kurji | Gennex Group
A: Explain (But Don't Excuse) the Rebranding
We marketed our services under different brand names and, a few years into it, we decided to consolidate under one company brand. We were clear on why the new brand was better and what changed ─ choosing to be transparent and using messaging with clarity ─ and stayed consistent thereon.
Shradha Agarwal | ContextMedia
A: Stay True to Your Positioning Strategy
Before you get into conveying your brand to the world through tactics ─ design, messaging, marketing ─ first solidify your positioning hook. At ColorJar, we call this your Golden Purpose ─ it's the triangulation of what makes you remarkable, how you outplay the competition and what resonates with your audience. Stay true to this positioning, and everyone will feel your value and authenticity.