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Monday, February 11, 2013

The Asian Wave in Fashion - NYTimes.com

The Asian Wave in Fashion - NYTimes.com
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  1. RAYLOKEFebruary 11, 2013 at 3:39 PM

    The real difference between this generation of designers — of any ethnicity — and those of the past is that now designers’ creative energy is invested in a mass of products from the get-go. This is in contrast to a previous system where young Turks had great ideas for the catwalk — but there was no instant, saleable merchandise. The development of the “pre-collections” and of accessories has changed the equation for young designers across the globe.

    Wen Zhou, Phillip Lim’s business partner, describes the building of the 3.1 Phillip Lim brand for women and men, saying that its recent success with accessories has added flexibility to its expansion.

    “The U.S. was our springboard to the rest of the world, and it continues to be our largest market by volume; with European business still strong and growing steadily,” Ms. Zhou said. “Asia has certainly been feeding this fire of growth, but there is still tremendous potential there. The market is still very much maturing.”

    The executive said that she wanted to handle the Asian market “in a controlled manner, not oversaturating it,” using collaborations with Lane Crawford and the Joyce stores in Hong Kong.

    As with all U.S./Asian designers, the Phillip Lim approach is never “Asia literal” — aiming at a “global citizen” rather than a particular culture.

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