1) Why do you consider email marketing to be inbound?
Inbound marketing is all about attracting people to your business by providing interesting, helpful, relevant content, instead of interrupting people who aren't interested in your business by shoving your message down their throat. As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc.
What do I mean by "inbound" email marketing? It means you're only emailing people who have explicitly asked that you email them -- you've done something to attract them to you so much so that they have asked to receive more communications from you. With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. But if you start blasting an unsegmented email list with irrelevant content, whether they opted in or not, you're no longer doing email marketing that fits into the inbound marketing approach.
2) How do you make a somewhat boring product or industry more interesting on social media?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33385/Answers-To-Your-Top-7-Questions-From-the-Science-of-Inbound-Marketing.aspx#ixzz20XnPIFpt
Posts
1) Why do you consider email marketing to be inbound?
ReplyDeleteInbound marketing is all about attracting people to your business by providing interesting, helpful, relevant content, instead of interrupting people who aren't interested in your business by shoving your message down their throat. As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc.
What do I mean by "inbound" email marketing? It means you're only emailing people who have explicitly asked that you email them -- you've done something to attract them to you so much so that they have asked to receive more communications from you. With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. But if you start blasting an unsegmented email list with irrelevant content, whether they opted in or not, you're no longer doing email marketing that fits into the inbound marketing approach.
2) How do you make a somewhat boring product or industry more interesting on social media?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33385/Answers-To-Your-Top-7-Questions-From-the-Science-of-Inbound-Marketing.aspx#ixzz20XnPIFpt