10 Predictions For The Future of Marketing | Business 2 Community »So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest

10 Predictions For The Future of Marketing | Business 2 Community »
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest

TOURISTS TREASURES: FREQUENT FLYER FAIL - PSD : Photoshop Disasters

TOURISTS TREASURES: FREQUENT FLYER FAIL - PSD : Photoshop Disasters ;.. FREQUENT FLYER FAILS ...It hurts a little at first, but then it starts to feel really good!

ParaNorman - Behind the Scenes - IGN Video

ParaNorman - Behind the Scenes - IGN Video

Answers To Your Top 7 Questions From the Science of Inbound Marketing

Answers To Your Top 7 Questions From the Science of Inbound Marketing ;..

1) Why do you consider email marketing to be inbound?

Inbound marketing is all about attracting people to your business by providing interesting, helpful, relevant content, instead of interrupting people who aren't interested in your business by shoving your message down their throat. As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc.

What do I mean by "inbound" email marketing? It means you're only emailing people who have explicitly asked that you email them -- you've done something to attract them to you so much so that they have asked to receive more communications from you. With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. But if you start blasting an unsegmented email list with irrelevant content, whether they opted in or not, you're no longer doing email marketing that fits into the inbound marketing approach.

2) How do you make a somewhat boring product or industry more interesting on social media?

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33385/Answers-To-Your-Top-7-Questions-From-the-Science-of-Inbound-Marketing.aspx#ixzz20XnPIFpt

Intro to Online Advertising - Mandy Gresh - ONLINE - mediabistro.com Courses and Seminars

Intro to Online Advertising - Mandy Gresh - ONLINE - mediabistro.com Courses and Seminars

USA Network Show Highlights Dangers of Social Media Outsourcing

USA Network Show Highlights Dangers of Social Media Outsourcing

Online Reputation Management Book - Radically Transparent

Online Reputation Management Book - Radically Transparent ;..Companies spend millions of dollars in marketing and public relations, hoping to shape the perception of their brand. Individuals work hard to build their careers and polish their resumes, making sure they keep their credibility.

In a single day, both reputations can be changed or destroyed by a single blogger, customer, or journalist.

Radically Transparent helps you keep track of the latestonline reputation management trends and keep up to date with tactics for monitoring and engaging social media.

The 7 Pillars of Personalized Marketing

The 7 Pillars of Personalized Marketing ;..  In a recent Forbes article called The 7 Pillars of Connecting with Absolutely Anyone, Scott Dinsmore explains that “Personal relationships run the world,” and lists seven simple ways to build strong connections with others. Not surprisingly, there’s a great parallel between Dinsmore’s suggestions for making friends and the best techniques for personalizing your marketing. Let’s take a look at his list:

1. Be genuine. Your prospects are people too, and no one enjoys a cold, impersonal email and the obvious status of being one recipient on a list of thousands. A data analysis by HubSpot’s Dan Zarrella shows that email recipients are significantly more likely to read and click through on messages that include first name personalization.

Online Display Ads: The Brand Awareness Black Hole - Forbes

Online Display Ads: The Brand Awareness Black Hole - Forbes ;..  Content marketing is a strategy with two obvious pillars: content and marketing. ‘Content’ means the creation of original content or the curation of content for the benefit of your audience. ‘Marketing’ means getting people to discover and engage with your content.

One cannot live without the other. Creating content for SEO, for example, is not content marketing. It’s content waiting. You need to get out there and actively get your content discovered, and you have to do it in a subtle way, without pushing it down people’s throats or interrupting them with push advertising. Content marketing should be a pull strategy — a strategy that allows people to discover you, rather than you crashing their party.