rl2010marketing: 2012

weblog2012webnet: Why the Most Successful Leaders Find a Yin for The...: Why the Most Successful Leaders Find a Yin for Their Yang - Forbes ;.. This practice reminds me that good strategy depends on sacrifice. A...

Friday, August 17, 2012

The Fix’s Google Plus Hangout on Paul Ryan’s first week on the campaign trail

The Fix’s Google Plus Hangout on Paul Ryan’s first week on the campaign trail ;.. The difficult question is: How do we encourage people to collaborate, share knowledge, and engage with others to solve large organizational issues and problems?

That question was addressed directly and indirectly in several sessions at this year's Enterprise 2.0 conference in Boston last month.

Tuesday, August 14, 2012

John Kennedy: Marketing... From Mad Men to Twitter Memes

John Kennedy: Marketing... From Mad Men to Twitter Memes ;.. As we all know, the hit series Mad Men portrays an ad industry and set of clients that are as dated as businessmen in fedoras, which makes the show so fascinating.

Yet, the twist is that the kind of marketing the show depicts -- one where advertisers crafted brand messages to capture the imagination of a mass market and then broadcast those messages via one-way media channels -- didn't disappear gradually over the past 50 years. It has happened only in the last decade.

Consumers began challenging conventional marketing strategies with the advent of social media, which became a virtual testing ground for whether marketers could keep their promises.

Now, people turn to their Facebook friends, price-scanning apps and video uploads to create their own channels. They voice opinions about brands within their own groups and to the world at large. In essence, social media has become a new channel between brands and their customers -- but one where the customers are broadcasting and the marketers are listening.

Social media has emerged as a kind of "truth serum" for good and bad customer experiences. It enables consumers to keep companies honest and potentially elevate them to celebrity status -- or hurt them if they refuse to listen.

In response, marketers are doing nothing less than remaking their profession. They are using the latest advances in social media and big data analytics technology to better comprehend their markets, and most importantly, remake their own companies and brands.

Wednesday, August 1, 2012

Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard” | TechCrunch

Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard” | TechCrunch ;.. Buffer, a social media manager that aims to become a “widespread sharing standard,” opened its API to developers today.

Buffer lets users post to their Facebook, Twitter and LinkedIn accounts (Google+ isn’t as lenient with its API) and offers the usual array of analytic feedback. However, its focus on non-original content sharing, especially photos, videos and articles, and individual users differentiates it from a crowded market.

While competitors like HootSuite and Sprout Social mainly target companies by offering them a dashboard for managing media, co-founder Leo Widrich tells me Buffer has a wide variety of users, many of whom use the service for personal accounts.

Widrich says they want to help anyone and everyone “improve the performance of their social media updates and create the most amazing social sharing.” Using their browser extensions and app integrations, users can find “the best content,” add it to the Buffer queue to post throughout the day so that they aren’t dumping content on followers all at once and then track how it performs using analytics.

Wednesday, July 18, 2012

10 Predictions For The Future of Marketing | Business 2 Community »So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest

10 Predictions For The Future of Marketing | Business 2 Community »
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest

Friday, July 13, 2012

TOURISTS TREASURES: FREQUENT FLYER FAIL - PSD : Photoshop Disasters

TOURISTS TREASURES: FREQUENT FLYER FAIL - PSD : Photoshop Disasters ;.. FREQUENT FLYER FAILS ...It hurts a little at first, but then it starts to feel really good!

ParaNorman - Behind the Scenes - IGN Video

Answers To Your Top 7 Questions From the Science of Inbound Marketing

Answers To Your Top 7 Questions From the Science of Inbound Marketing ;..

1) Why do you consider email marketing to be inbound?

Inbound marketing is all about attracting people to your business by providing interesting, helpful, relevant content, instead of interrupting people who aren't interested in your business by shoving your message down their throat. As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc.

What do I mean by "inbound" email marketing? It means you're only emailing people who have explicitly asked that you email them -- you've done something to attract them to you so much so that they have asked to receive more communications from you. With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. But if you start blasting an unsegmented email list with irrelevant content, whether they opted in or not, you're no longer doing email marketing that fits into the inbound marketing approach.

2) How do you make a somewhat boring product or industry more interesting on social media?

Intro to Online Advertising - Mandy Gresh - ONLINE - mediabistro.com Courses and Seminars

Thursday, July 12, 2012

USA Network Show Highlights Dangers of Social Media Outsourcing

Tuesday, July 10, 2012

Online Reputation Management Book - Radically Transparent

Online Reputation Management Book - Radically Transparent ;..Companies spend millions of dollars in marketing and public relations, hoping to shape the perception of their brand. Individuals work hard to build their careers and polish their resumes, making sure they keep their credibility.

In a single day, both reputations can be changed or destroyed by a single blogger, customer, or journalist.

Radically Transparent helps you keep track of the latestonline reputation management trends and keep up to date with tactics for monitoring and engaging social media.

The 7 Pillars of Personalized Marketing

The 7 Pillars of Personalized Marketing ;.. In a recent Forbes article called The 7 Pillars of Connecting with Absolutely Anyone, Scott Dinsmore explains that “Personal relationships run the world,” and lists seven simple ways to build strong connections with others. Not surprisingly, there’s a great parallel between Dinsmore’s suggestions for making friends and the best techniques for personalizing your marketing. Let’s take a look at his list:

1. Be genuine. Your prospects are people too, and no one enjoys a cold, impersonal email and the obvious status of being one recipient on a list of thousands. A data analysis by HubSpot’s Dan Zarrella shows that email recipients are significantly more likely to read and click through on messages that include first name personalization.

Online Display Ads: The Brand Awareness Black Hole - Forbes

Online Display Ads: The Brand Awareness Black Hole - Forbes ;.. Content marketing is a strategy with two obvious pillars: content and marketing. ‘Content’ means the creation of original content or the curation of content for the benefit of your audience. ‘Marketing’ means getting people to discover and engage with your content.

One cannot live without the other. Creating content for SEO, for example, is not content marketing. It’s content waiting. You need to get out there and actively get your content discovered, and you have to do it in a subtle way, without pushing it down people’s throats or interrupting them with push advertising. Content marketing should be a pull strategy — a strategy that allows people to discover you, rather than you crashing their party.

Tuesday, May 29, 2012

New global arms treaty must set tough rules: Oxfam - Yahoo! News

New global arms treaty must set tough rules: Oxfam - Yahoo! News ;.. No RULES actually means NO LAW to manage or CONTROL ; ...There are no internationally agreed rules governing global conventional weapons sales, the United Nations says, and

Oxfam says there are more regulations applicable to the banana trade than to weapons.

The aid agency also said the estimated $4.3 billion annual global trade in ammunition is growing at a faster rate than the trade in guns and must be included in any arms treaty.

"The situation in Syria is exactly the sort of situation we hope a robust arms treaty will avoid in future. It's perhaps not surprising that Syria is among the small group of governments opposing the treaty," Oxfam head of arms control Anna Macdonald said.

5 Ways to Make Money from Software | Conduit Blog

5 Ways to Make Money from Software | Conduit Blog ;.. I know they’re obvious) that should be taken into consideration when trying to use any of my tips, or when trying to make money in general:

Premise #1: Develop a darn good product.

Premise #2: Know your target audience.

Wednesday, April 18, 2012

Empower Network: Commission Loophole

Empower Network: Commission Loophole:

'via Blog this'

Monday, April 2, 2012

weblog2012webnet: Titanic's last lunch menu sells for Â£76,000 in Br...

weblog2012webnet: Titanic's last lunch menu sells for Â£76,000 in Br...: Titanic's last lunch menu sells for Â£76,000 in Britain - Yahoo! News Singapore

Thursday, March 29, 2012

Check out this great MSN video - Indian college turns illiterate women into engineers

Friday, March 23, 2012

PropertyGuru report is based on incomplete data: HDB - Yahoo! News Singapore

Saturday, March 17, 2012

weblog2012webnet: There will be no LEADERSHIP changeover or takeove...

weblog2012webnet: There will be no LEADERSHIP changeover or takeove...: There will be no LEADERSHIP changeover or takeover after this Eventual EVENT ! Such Leadership changeover and takeover involves having The...

Wednesday, March 14, 2012

Ann Brenoff: Marilyn Hagerty, North Dakota Olive Garden Restaurant Reviewer, Goes Viral

weblog2012webnet: This is a follow up to my 2007 article on "social ...

weblog2012webnet: This is a follow up to my 2007 article on "social ...: This is a follow up to my 2007 article on "social media is about sociology not technology."Social media is about social science not technolo...

Thursday, March 8, 2012

"You can tell the condition of a nation by looking at the status of its women."-Former Indian Prime Minister Jawaharlal Nehru Today we’re celebrating International Women's Day on our homepage. To learn more about causes and how you can get involved, watch a playlist on issues affecting women and girls from around the globe.Empowering Women WorldwideFormer Indian Prime Minister Jawaharlal Nehru once said, "You can tell the condition of a nation by looking at the status of its women." Although there has been great progress improving the lives of w...

"You can tell the condition of a nation by looking at the status of its women."
-Former Indian Prime Minister Jawaharlal Nehru

Today we’re celebrating International Women's Day on our homepage. To learn more about causes and how you can get involved, watch a playlist on issues affecting women and girls from around the globe.Empowering Women WorldwideFormer Indian Prime Minister Jawaharlal Nehru once said, "You can tell the condition of a nation by looking at the status of its women." Although there has been great progress improving the lives of w...

Calling all Artists & DesingersSarah Hill originally shared this post:□□□Logo Competition for Plusketeers Challenge: Graphic Artists: Can you help?+Plusketeers All for One Plus One for All is a movement that seeks to use social media platforms for good. It's looking for a few graphic artists to help crowd source a logo(s) to use on www.plusketeers.org. Would you consider sharing your talents?A bit of background for your design inspiration...the Plusketeers raise money ...Expand this post »Logo Competition for Plusketeers Challenge: Graphic Artists: Can you help?+Plusketeers All for One Plus One for All is a movement that seeks to use social media platforms for good. It's looking for a few graphic artists to help crowd source a logo(s) to use on www.plusketeers.org. Would you consider

Calling all Artists & DesingersSarah Hill originally shared this post:□□□Logo Competition for Plusketeers Challenge: Graphic Artists: Can you help?
+Plusketeers All for One Plus One for All is a movement that seeks to use social media platforms for good. It's looking for a few graphic artists to help crowd source a logo(s) to use on www.plusketeers.org. Would you consider sharing your talents?

A bit of background for your design inspiration...the Plusketeers raise money ...Expand this post »Logo Competition for Plusketeers Challenge: Graphic Artists: Can you help?
+Plusketeers All for One Plus One for All is a movement that seeks to use social media platforms for good. It's looking for a few graphic artists to help crowd source a logo(s) to use on www.plusketeers.org. Would you consider ... MUSKETEERS Linking up is getting CONNECTED, Evidently ! ... is but just a matter of TIME, Evidently !

Four stereotypes you will find at IT Show 2012 - Yahoo! News Singapore

Hardware Resource SharingCPU Virtualization emphasizes performance and runs directly on the available CPUs whenever possible.

How social will change voting and electionsPolitics is about to fundamentally change. How do your friends affect your voting behavior? Well, we're about to find out now that we have Votizen. Here I meet with the founder to learn about why it could disrupt everything in the world of politics. https://www.votizen.com/I've signed up and can't wait to see more people use this service.By the way, here's...Expand this post »Votizen is using social to disrupt how you'll vote on next election youtube.com – How do your friends affect your voting behavior? Well, we're about to find out now that we have Votizen. Here I meet with the founder to learn about why...

How social will change voting and elections

Politics is about to fundamentally change. How do your friends affect your voting behavior? Well, we're about to find out now that we have Votizen. Here I meet with the founder to learn about why it could disrupt everything in the world of politics. https://www.votizen.com/

I've signed up and can't wait to see more people use this service.

By the way, here's...Expand this post »Votizen is using social to disrupt how you'll vote on next election youtube.com – How do your friends affect your voting behavior? Well, we're about to find out now that we have Votizen. Here I meet with the founder to learn about why...

Enterprise Social NetworkingWe see everyday what’s possible with social networks for improving customer engagement and experiences? Can the same be done with internal social networks for improving employee engagement and experiences?In the many years of helping businesses align business objectives with social and new media strategies, there is one thing that always introduces difficulty into the equation, employee engagement. At some point in the development of any strategy, employee and stakeholder input is critical t...

Enterprise Social NetworkingWe see everyday what’s possible with social networks for improving customer engagement and experiences? Can the same be done with internal social networks for improving employee engagement and experiences?
In the many years of helping businesses align business objectives with social and new media strategies, there is one thing that always introduces difficulty into the equation, employee engagement. At some point in the development of any strategy, employee and stakeholder input is critical t...

Wednesday, March 7, 2012

My daily reminder.http://www.pmorganbrown.com/2012/03/think-social-business-not-social-marketing/Think social business. Not social marketing. | | P Morgan BrownThink social business — not social marketing. Social marketing, the content, programs, campaigns and promotions that leverage social technologies, is part of social business, but it's not the end ...

My daily reminder.

http://www.pmorganbrown.com/2012/03/think-social-business-not-social-marketing/Think social business. Not social marketing. | | P Morgan BrownThink social business — not social marketing. Social marketing, the content, programs, campaigns and promotions that leverage social technologies, is part of social business, but it's not the end ...

Yeah, I had to share this. This is just brilliant marketing. I'm now questioning my blade decisions :-)Linda Lawrey originally shared this post:□DollarShaveClub.com - Our Blades Are Fing Great. LMAO!DollarShaveClub.com - Our Blades Are Fing Great

Yeah, I had to share this. This is just brilliant marketing. I'm now questioning my blade decisions :-)Linda Lawrey originally shared this post:□DollarShaveClub.com - Our Blades Are F***ing Great. LMAO!DollarShaveClub.com - Our Blades Are F***ing Great

Tuesday, March 6, 2012

Jury convicts Stanford in $7 billion Ponzi scheme - Business - US business - msnbc.com

{ a must watch video } Bryan Stevenson: We need to talk about an injusticeBryan Stevenson: We need to talk about an injustice | Video on TED.comTED Talks In an engaging and personal talk -- with cameo appearances from his grandmother and Rosa Parks -- human rights lawyer Bryan Stevenson shares some hard truths about America's justice system, ...

{ a must watch video } Bryan Stevenson: We need to talk about an injusticeBryan Stevenson: We need to talk about an injustice | Video on TED.comTED Talks In an engaging and personal talk -- with cameo appearances from his grandmother and Rosa Parks -- human rights lawyer Bryan Stevenson shares some hard truths about America's justice system, ...

Thursday, March 1, 2012

I love this videoPeter Diamandis: Abundance is our future youtube.com – http://www.ted.com Onstage at TED2012, Peter Diamandis makes a case for optimism -- that we'll invent, innovate and create ways to solve the challenges...

I love this videoPeter Diamandis: Abundance is our future youtube.com – http://www.ted.com Onstage at TED2012, Peter Diamandis makes a case for optimism -- that we'll invent, innovate and create ways to solve the challenges...

The Mogul Next Door - The New York Times

Wednesday, February 29, 2012

Angry Birds fly to Facebook, Asia and ... Space - Yahoo!

Tuesday, February 28, 2012

Yahoo threatens Facebook as patent war looms - Yahoo!

Monday, February 27, 2012

White House defends deficit, wrong time for austerity - Yahoo!

Santorum's plan to gut Obama regulations faces hurdles - Yahoo!

congrats +Eric EldonReset At TechCrunch: Eric Eldon Named Top EditorA little over four years ago, Eric Eldon sent me an email that changed my life. As an editor at VentureBeat, he was on the hunt for new talent to better compete with the likes of TechCrunch.It'......

congrats +Eric EldonReset At TechCrunch: Eric Eldon Named Top EditorA little over four years ago, Eric Eldon sent me an email that changed my life. As an editor at VentureBeat, he was on the hunt for new talent to better compete with the likes of TechCrunch.

It'......

weblog2012webnet: Tips on working well with your property agent | Property Blog - Yahoo!

Friday, February 17, 2012

‘Aftershock’ Book Predicts Economic Disaster Amid Controversy

Tuesday, February 14, 2012

Romney op-ed: U.S. autos bailout 'was crony capitalism on a grand scale' | The Detroit News | detroitnews.com

Monday, February 13, 2012

Myspace gains 1 million users, touts more music than Spotify - CNN.com

weblog2012webnet: Affiliate marketing & social media marketing - Do ...

weblog2012webnet: Affiliate marketing & social media marketing - Do ...: Affiliate marketing & social media marketing - Do they get together?

Saturday, February 11, 2012

Hottest Social Media Tips, Tricks and News | Garious Blog

Wednesday, February 8, 2012

picasaweb.google.com/rayloke1: … MLM MONEY !!!

picasaweb.google.com/rayloke1: … MLM MONEY !!!:

Monday, February 6, 2012

Just let Facebook and Google do the ads for you.P&G To Lay Off 1,600 After Discovering It's Free To Advertise On FacebookCEO wants to put the brakes on his $10 billion ad budget.

weblog2012webnet: INSTINCT or intuition ?

weblog2012webnet: People ask me what the heck gamification is. This ...

weblog2012webnet: People ask me what the heck gamification is. This ...: People ask me what the heck gamification is. This shows us pretty well.Is Gamification The New Marketing Strategy? - MediaJobsDailyIs Gamifi...

Saturday, January 21, 2012

Cyber War: Hype or Reality? |

weblog2012webnet: INFLUENCE GAME: Online companies win piracy fight ...

weblog2012webnet: INFLUENCE GAME: Online companies win piracy fight ...: INFLUENCE GAME: Online companies win piracy fight - Yahoo!

Friday, January 20, 2012

Brian Clark originally shared this post:Remember when the news broke that Go Daddy supported SOPA/PIPA, and Name Cheap jumped all over it by offering a promo code for people who wanted to transfer their domains? That's one example of newsjacking, and it can bring you tons of media exposure if executed correctly.Today's IMfSP podcast features David Meerman Scott, author of the books Newsjacking and The New Rules of Marketing and PR. This is good stuff, so tune in.David Meerman Scott on Newsjacking Your Way to Tons of Media Exposure | CopybloggerWhat if getting big PR and media exposure were no longer out of your reach or budget? David Meerman Scott just might be able to help you out ...

Brian Clark originally shared this post:Remember when the news broke that Go Daddy supported SOPA/PIPA, and Name Cheap jumped all over it by offering a promo code for people who wanted to transfer their domains? That's one example of newsjacking, and it can bring you tons of media exposure if executed correctly.

Today's IMfSP podcast features David Meerman Scott, author of the books Newsjacking and The New Rules of Marketing and PR. This is good stuff, so tune in.David Meerman Scott on Newsjacking Your Way to Tons of Media Exposure | CopybloggerWhat if getting big PR and media exposure were no longer out of your reach or budget? David Meerman Scott just might be able to help you out ...

weblog2012webnet: Would you follow them in battle?More photos from N...

weblog2012webnet: Would you follow them in battle?More photos from N...: Would you follow them in battle? More photos from Nicola Deiana

Thursday, January 19, 2012

weblog2012webnet: The Top Social Media Minds Daily

weblog2012webnet: The Top Social Media Minds Daily: The Top Social Media Minds Daily

Tuesday, January 17, 2012

weblog2012webnet: PM on pay debate: Can we afford to risk the future...

weblog2012webnet: PM on pay debate: Can we afford to risk the future...: PM on pay debate: Can we afford to risk the future of S’pore? - Yahoo!

Monday, January 16, 2012

rayloke2009blogspot: Spiritual defender: Don't compare S’pore ministeri...

rayloke2009blogspot: Spiritual defender: Don't compare S’pore ministeri...: Spiritual defender: Don't compare S’pore ministerial pay with other co... : Don't compare S’pore ministerial pay with other countries: DPM T...

Saturday, January 14, 2012

weblog2012webnet: 2012: The Year of Google+Let me just say, this pla...

weblog2012webnet: 2012: The Year of Google+Let me just say, this pla...: 2012: The Year of Google+ Let me just say, this platform is going to explode in popularity this year. Not because of its integration with Go...

Friday, January 6, 2012

weblog2012webnet: Blogging Pro Job Board Highlights (January 2-6) | ...

weblog2012webnet: Blogging Pro Job Board Highlights (January 2-6) | ...: Blogging Pro Job Board Highlights (January 2-6) | BloggingPro

Thursday, January 5, 2012

Awesome!! inneractive made it to Yahoo News!!Ansca Mobile and inneractive Give Mobile Developers 100% Ad Revenue ShareLeading mobile development framework and ad mediation layer team up to give Corona SDK developers unsurpassed monetization potentialPalo Alto, CA (PRWEB) January 05, 2012 Ansca Mobile and mobile ad pr...

Awesome!! inneractive made it to Yahoo News!!Ansca Mobile and inneractive Give Mobile Developers 100% Ad Revenue ShareLeading mobile development framework and ad mediation layer team up to give Corona SDK developers unsurpassed monetization potentialPalo Alto, CA (PRWEB) January 05, 2012 Ansca Mobile and mobile ad pr...

Wednesday, January 4, 2012

weblog2012webnet: So excited that my personal blog, Because the Medi...

weblog2012webnet: So excited that my personal blog, Because the Medi...: So excited that my personal blog, Because the Medium is the Message, made this PRWeb list. What an honor!Abraham Harrison originally shared ...

weblog2012webnet: How to use Google+ to improve your search rankings...

weblog2012webnet: How to use Google+ to improve your search rankings...: How to use Google+ to improve your search rankings and get your website to appear higher in search results.5 Ways to Use Google+ to Improve ...

Monday, January 2, 2012

http://darmano.typepad.com/logic_emotion/2012/01/change.htmlLogic+Emotion: The Year of the Change AgentWe've always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to conte...

http://darmano.typepad.com/logic_emotion/2012/01/change.htmlLogic+Emotion: The Year of the Change AgentWe've always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to conte...

weblog2012webnet: Are you doing your part to bridge the generation g...

weblog2012webnet: Are you doing your part to bridge the generation g...: Are you doing your part to bridge the generation gap? http://www.lockergnome.com/sherman/2011/12/31/unintended-consequences-of-tutoring-seni...

Sunday, January 1, 2012

weblog2012webnet: rayloke2009blogspot: Climate Change: It's Bad and ...

weblog2012webnet: rayloke2009blogspot: Climate Change: It's Bad and ...: rayloke2009blogspot: Climate Change: It's Bad and Getting Worse | Commo... : Climate Change: It's Bad and Getting Worse | Common Dreams