While the company had good intentions, it just goes to show that social media can be a company’s best and worst friend. The best way to solve this is to author a protocol with consistent practices for all situations. Crisis management always needs to be present in an ever-changing medium like the internet.
While the company had good intentions, it just goes to show that social media can be a company’s best and worst friend. The best way to solve this is to author a protocol with consistent practices for all situations. Crisis management always needs to be present in an ever-changing medium like the internet.
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