rl2010marketing

Tuesday, July 10, 2012

Online Display Ads: The Brand Awareness Black Hole - Forbes

Online Display Ads: The Brand Awareness Black Hole - Forbes ;.. Content marketing is a strategy with two obvious pillars: content and marketing. ‘Content’ means the creation of original content or the curation of content for the benefit of your audience. ‘Marketing’ means getting people to discover and engage with your content.

One cannot live without the other. Creating content for SEO, for example, is not content marketing. It’s content waiting. You need to get out there and actively get your content discovered, and you have to do it in a subtle way, without pushing it down people’s throats or interrupting them with push advertising. Content marketing should be a pull strategy — a strategy that allows people to discover you, rather than you crashing their party.

Tuesday, May 29, 2012

New global arms treaty must set tough rules: Oxfam - Yahoo! News

New global arms treaty must set tough rules: Oxfam - Yahoo! News ;.. No RULES actually means NO LAW to manage or CONTROL ; ...There are no internationally agreed rules governing global conventional weapons sales, the United Nations says, and

Oxfam says there are more regulations applicable to the banana trade than to weapons.

The aid agency also said the estimated $4.3 billion annual global trade in ammunition is growing at a faster rate than the trade in guns and must be included in any arms treaty.

"The situation in Syria is exactly the sort of situation we hope a robust arms treaty will avoid in future. It's perhaps not surprising that Syria is among the small group of governments opposing the treaty," Oxfam head of arms control Anna Macdonald said.

5 Ways to Make Money from Software | Conduit Blog

5 Ways to Make Money from Software | Conduit Blog ;.. I know they’re obvious) that should be taken into consideration when trying to use any of my tips, or when trying to make money in general:

Premise #1: Develop a darn good product.

Premise #2: Know your target audience.