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Online Reputation Management Book - Radically Transparent

Online Reputation Management Book - Radically Transparent

The Fix’s Google Plus Hangout on Paul Ryan’s first week on the campaign trail

The Fix’s Google Plus Hangout on Paul Ryan’s first week on the campaign trail ;.. The difficult question is: How do we encourage people to collaborate, share knowledge, and engage with others to solve large organizational issues and problems?

That question was addressed directly and indirectly in several sessions at this year's Enterprise 2.0 conference in Boston last month.

John Kennedy: Marketing... From Mad Men to Twitter Memes

John Kennedy: Marketing... From Mad Men to Twitter Memes ;..  As we all know, the hit series Mad Men portrays an ad industry and set of clients that are as dated as businessmen in fedoras, which makes the show so fascinating.

Yet, the twist is that the kind of marketing the show depicts -- one where advertisers crafted brand messages to capture the imagination of a mass market and then broadcast those messages via one-way media channels -- didn't disappear gradually over the past 50 years. It has happened only in the last decade.

Consumers began challenging conventional marketing strategies with the advent of social media, which became a virtual testing ground for whether marketers could keep their promises.

Now, people turn to their Facebook friends, price-scanning apps and video uploads to create their own channels. They voice opinions about brands within their own groups and to the world at large. In essence, social media has become a new channel between brands and their customers -- but one where the customers are broadcasting and the marketers are listening.

Social media has emerged as a kind of "truth serum" for good and bad customer experiences. It enables consumers to keep companies honest and potentially elevate them to celebrity status -- or hurt them if they refuse to listen.

In response, marketers are doing nothing less than remaking their profession. They are using the latest advances in social media and big data analytics technology to better comprehend their markets, and most importantly, remake their own companies and brands.

Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard” | TechCrunch

Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard” | TechCrunch ;..  Buffer, a social media manager that aims to become a “widespread sharing standard,” opened its API to developers today.

Buffer lets users post to their Facebook, Twitter and LinkedIn accounts (Google+ isn’t as lenient with its API) and offers the usual array of analytic feedback. However, its focus on non-original content sharing, especially photos, videos and articles, and individual users differentiates it from a crowded market.

While competitors like HootSuite and Sprout Social mainly target companies by offering them a dashboard for managing media, co-founder Leo Widrich tells me Buffer has a wide variety of users, many of whom use the service for personal accounts.

Widrich says they want to help anyone and everyone “improve the performance of their social media updates and create the most amazing social sharing.” Using their browser extensions and app integrations, users can find “the best content,” add it to the Buffer queue to post throughout the day so that they aren’t dumping content on followers all at once and then track how it performs using analytics.