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Sell Digital, Not Physical Goods
ReplyDeleteFacebook Credits can be used to purchase virtual goods, digital goods and Facebook Deals. They still cannot be used to directly purchase physical goods or redeem anything outside of Facebook. Now, however, there are a variety of digital goods and content available (Skype calls, music, movies, additional ammunition for game battles, etc.). There is an endless list of opportunities to monetize.
2. Incentivize Fan Engagement
While the real value of a Facebook Credit is 10 cents, the perceived value is much more. As little as 30 Facebook Credits can give users access to movies, live concerts, dozens of games and more. Additionally, there are some events and entertainment where Facebook Credits may be the only currency accepted. Credit are a lot like “airline miles” that fans will seek out and accumulate from issuing companies.
3. Think Globally